SPITFIRE CLUB

IWC

Project Details

Client:

IWC Schaffhausen

Location:

Officine del Volo, Milan

Date:

June, 2019

Services:

Art Direction
Set Design
Production
Management

Project Description

At Officine del Volo in Milan, IWC hosted an immersive event recreating the atmosphere of a 1940s British club to celebrate its Pilot’s Watches collection.
Guests enjoyed cocktails crafted by the Downtown Distillery, served from a bar designed to resemble aircraft materials. Entertainment included live performances by the Street Clerks and a speech by IWC Ambassador Pierfrancesco Favino, who recounted the thrilling Longest Flight adventure. Celebrities like Fabio Capello and Serena Autieri also attended, while Michelin-starred chef Andrea Berton curated a bespoke menu for the evening.