Fendi celebrated its 90th anniversary with a grand event in Rome on July 7, 2016.

The evening began with a cocktail reception at Palazzo Carpegna, where guests enjoyed an exhibition dedicated to the Maison's deep connection to Rome. Following the reception, a spectacular fashion show took place at the Trevi Fountain, showcasing Fendi's latest collection. The celebration concluded with an elegant dinner at The Pincio Terrace, during which guests were treated to a special performance by Giorgio Moroder.

The scenography of the entire event was inspired by Fendi's profound love for fountains, adding a unique and enchanting touch to the celebration.