DAWN OF ROMANITY
FENDI
Project Details
Client:
Fendi
Location:
Roman Forum, Rome
Date:
July, 2019
Services:
Event Management
Art Direction
Food and Beverage Design
Set Design
Production
Backstage
Project Description
Fendi made history by hosting its "The Dawn of Romanity" fashion show for the Fendi Couture Autumn/Winter 2019-2020 Collection within the ancient Roman Forum with the majestic view of the Colosseum.
The fashion show culminated in a breathtaking dinner for 600 guests at Vigna Barberini, infused with the essence of Rome.
The event honored Rome's rich cultural heritage and Fendi's deep ties to the city.
It seamlessly blended the precision of classical architecture with organic elements like roots and filaments.
This unique event underscored Fendi's ability to merge historical grandeur with contemporary fashion, creating a breathtaking homage to the Eternal City of Rome.