The Italian Sea Group![]()
Admiral 72 by Giorgio Armani![]()
Project Details
Client:
The Italian Sea Group
Location:
The Italian Sea Group HQ, Marina di Carrara
Date:
February, 2023
Services:
Event Management
Art Direction
Set Design
Production
Backstage
Project Description
Giorgio Armani and The Italian Sea Group unveiled their new 72-meter Admiral megayacht at Marina di Carrara.
The event attracted 650 guests, including shipowners, brokers, and VIPs. The celebration featured a laser mapping show highlighting the yacht's design and a fashion show presenting Armani’s latest collections.
The yacht’s interiors by Armani/Casa showcased elegance and craftsmanship. The evening culminated in a private dinner prepared by Chef Cerea from the three-Michelin-starred restaurant "Da Vittorio", accompanied by a live performance from the band Inspiration, providing an unforgettable experience for all attendees.
